Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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What is Job Fit?

February 21, 2018 | PXT Select

About 90 percent of a person’s potential lies below the surface. In the short time spent with candidates during the hiring process, it’s difficult to determine one’s thinking style, behavioral tendencies, and occupational ...

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6 Strategies for Attracting Top Talent

February 14, 2018 | PeopleFluent

Understanding what a candidate is looking for in an application process has become essential in acquiring top new talent. Companies are now having to market themselves in order to compete for the best and the brightest. So- what are your ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Jun 25-26, 2018 | 9:00AM-5:00PM EDT
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Charlotte, NC
Jul 12-13, 2018 | 9:00AM-5:00PM EDT
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San Francisco, CA
Aug 14-15, 2018 | 9:00AM-5:00PM PDT
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Washington, DC
Aug 16-17, 2018 | 9:00AM-5:00PM EDT
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Dallas, TX
Sep 6-7, 2018 | 9:00AM-5:00PM CDT
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Online Classes

July
Jul 19-20, 2018 | 8:45AM-5:00PM EDT
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August
Aug 7-8, 2018 | 11:45AM-8:00PM EDT
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September
Sep 17-18, 2018 | 8:45AM-5:00PM EDT
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October
Oct 8-9, 2018 | 11:45AM-8:00PM EDT
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November
Nov 6-7, 2018 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More